https://11-one.com/
Branded and future proofed
Manaaki Design Ltd
Branding Elements
Color specs
#FAA282
#82FAE2
#FAF8B4
#FAF8B4
Fonts
Monsterrat family, Oswald
Moto
Dreams aspiring to be inspired. Super Squad Team
BUSINESS PLAN
Executive Summary
Manaaki Design, Aotearoa NZ owned company based in Auckland. Specializing in marketing advertisement, publishing, packaging, user interface content including motion graphics. We strive as visual storyteller’s, change makers and innovators. Our kaupapa (principle of play) is to create compelling consumer experiences.
The Business Idea
What is the overall growth rate of the graphic design industry? The graphic design industry is expected to grow at a compound annual growth rate (CAGR) of around 3.5% to 4% from 2021 to 2026, driven by the increasing demand for digital content and promotional materials from businesses and individuals.
Our organisation create visual communication materials for our clients such as logos, marketing materials and advertising. We work with our clients to identity business objectives, create strategies and implement them with a range of design, advertising, branding and marketing projects. We seek to build long-term relationships with our clients. By helping their clients reach their objectives.
Point of Difference
Manaaki is our point of difference. Being a solution driven platform we are covering a multimedia channel of networks. We collaborate across Manaaki entering into the domain name industry sports management including sports administrations of Aoteraoa NZ developing a national standard creating our clients online indentities, data base and webhosting. Supplying solutions to ensure the clients get the best quality, value and consumer experience All of our members become a valuable and creative collective life member of manaakGROUP.co.nz.
Our Objectives
The objectives for the first three years of operations include:
1: To develop a start-up graphic design organisation that will grow to profitability within year two.
2: To create a company whose primary goal is to exceed expectations.
3: To create a firm that provides the target customers with valuable services and provides the owner with a flexible, creative, fun, and profitable business opportunity.
Our Mission
The Manaaki Design’s mission is to provide the customer with creative and compelling graphic design work and visual communication services. We
exist to express our passions. Attract and uphold respectful customers relations. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Online ID and SEO
A website and search engine optimization (SEO) provide the best opportunities for Manaaki Design. To find traction on the search engine results pages (SERPs) and a concrete on line
identity to engage with clients and potentially customers
showing interest in our design work.
Graphic Design plays a critical role for modern businesses. With brands realizing the importance of developing cohesive, multichannel campaigns that allow then to target customers across different platforms. A website and search engine optimization (SEO) provide the best opportunities to find traction on the search engine results pages (SERPs) and a concrete on line identity to engage with people potentially interested in your design work.
Target Market Audience
Manaaki Design will be working on behalf of Manaaki Group. The umbrella hub supporting the needs of Manaaki Sport an online sports management system, the generational development for Softball NZ, and our other sister hub 11-one.com with the idea of supporting the domain name’s demand as the industry continues to grow . Those individuals or organisation’s within our community needing visual communications.
Target Market Strategy
BUILD AND MAINTAIN A BRAND IDENTITY – Branding will create trust between us and our customer.
USE NETWORKING TO BUILD RELATIONSHIPS – Improving our reputation.
STUDY TO COMPETITION AND DO IT BETTER – Making our actual marketing better than our competitors.
ADDS SOCIAL MEDIA AND OTHER SPECIFIC TACTICS – Sharing content, and on line inter-reaction with users.
DON’T BE AFRAID TO EXPERIMENT – Trial and error. Experimentation of creative idea’s.
Target Market Value
'Creating value for our clients'
Create innovative methods of communication for clients and their brands that create value for their businesses. Theobjectives include creating a competitive advantage for the
client in today’s competetive business enviroment that sets them apart. We design plans and implement value-creating strategies with our clients
And Quality
'ethic's and quality'
We are committed to business practices and ethical standards that best serve our clients. This commitment to integrity enhance the public understanding of the value of good design in the contemporary world. Promote the value of graphic design, and foster the creation and understanding of professional standards in the industry.
